John Lewis Christmas advert 2015

 

The man on the moon encourages shoppers to show love and support to the million older people who often go a lonely month without speaking to friends, neighbours or families in the UK over the holidays. Lily goes to great lengths to connect with the Man on the Moon, she spends much of her time staring through a telescope (which is available to buy at the department store). In the run up to Christmas, she spots an old man, wearing scruffy clothes and living alone in a little shed on the moon. She tries to contact the man, by waving, firing messages but un-succeeds.

Then on Christmas Day we see the man receive a parcel attached to some helium balloons that land  next to the rather lonely, man. It is a present from the girl: a telescope, which he then uses to spot her back on earth.
 

 

Brand values for John Lewis- quality

 

Camera shot types-

At the start of the advert there are close up's and extreme close up's shown when the little girl Lily is looking through her telescope, I think the close up's are very effective as it shows the audience straight away who the main character is, the close up's also reveal the emotion on her face that she is shocked that she can see somebody living on the moon, her emotion transmits to the audience making them concerned on how she is feeling and they want to know what's going to happen next. Telescopic shots are used every time Lily looks through the telescope to illustration exactly what she can see through her perspective this also makes the audience feel they are there with her and are involved. An establishing shot is presented when showing the moon, this is effective as it tells the audience the new setting and where the man is located, in this case this shot may also be called the master shot as the whole advert is associated with the man living on the moon. Meanwhile Lily is back down on earth playing outside on her scooter the camera follows along with her this is called a tracking shot. Later on in the advert a high angle is shown when Lily is looking at the moon this makes her appear to be smaller than what she is looking at this gives the illusion that there is so much more out there than what’s just around us.

 

 
Diegetic and non diegetic sound

The advert begins with  non diegetic sound, the backing song for the whole advert, this song is called Half a world away. This song is relevant to the advert as the man on the moon is quite literally 'Half a world away', the song is emotive and beautiful which captures the audiences imagination. When Lily is on her scooter the wheels against the pavement make a slight noise as well as when she is in the car and running up the stairs at home but is mostly drowned out by the music. On Christmas day the sounds heard are people chatting at the dinner table and opening presents.

    Mise-en-scene

Setting-  This is quite an ambitious advert as it is both partly set up on the moon and down on earth. Up on the moon is very deserted and quiet with nothing around apart from the old man himself and the little house he lives in, meanwhile down on earth the setting is in a busy town with thousands of excited people looking forward to Christmas. The majority of the advert is set the young girls family home where she spends most of her time looking through her telescope at the man on the moon.

Lighting- The advert starts off quite dark as the girl is looking through her telescope at night, the advert gradually gets lighter when the scene changes and becomes day. The lighting also changes when everyone is in the living room at Christmas, with Christmassy lights everywhere creating a warm and cosy feeling.

Costumes- The costumes worn are every normal everyday clothes making it easy for the audience to relate to the actors. These clothes perhaps are sold in John Lewis, however they don't directly say they are from their department store, they are trying more to sell you a life style with links back to brand values again.

Props-  The main prop through the advert is the telescope, the whole advert is based around this prop. another prop used would be the scooter that lily the girl plays on outside this relates to the audience because this is a normal activity children do most days, another prop is also the bow and arrow and the paper aeroplanes the girl tries to send to the moon. The bench the man sits on, on the moon is a prop. All the decorations at Christmas can also be classed as props for example the Christmas tree, presents and lights these props are effective because it sets a festive and exciting mood.