GS Worksheet 5c Countdown App Form 2015 by issy hillier on Scribd

GS Worksheet 4 by issy hillier on Scribd

GS Worksheet 1-4 by issy hillier on Scribd

Survey results

we took part in a survey around the school and asked 46 people on what genre of music they liked, here are our results.

              

             Pétal

This perfume has a delicate and soft scent with a waxy sensation evoking the feel of flower petals, with classic floral notes such as white flowers and pink roses mixed with more powdery notes such as iris, vanilla and a touch of citrus. Fabulously floral, unbelievably fresh, a triumphant scent that awakens the senses. The bottle for pétal is feminine and delightful, combining electric purple with bright pink, the lid
is a gorgeous flower perched on a
copper stem.

 

Order Arabella rose, pétal and receive up to 25% across all Arabella rose products.

 

£50.00- 50ml

£75.00- 75ml

£90.00- 100ml

 

The target audience is mainly aimed towards the demographics of the categories A-C1 as this product is quite expensive and people in categories C2-E may not be able to afford a fragrance expensive as this. When talking about the psychographics this product is more aimed towards aspirers and succeeders; Firstly the smell of the fragrance makes people feel more confident within their selves which can help and aspire them to achieve their full potential. Secondly succeeders as they are a slightly older generation and simply have enough money from their successful businesses to afford this fragrance.

 

I would choose to promote my product in the following ways:

 

Women's beauty and glamour magazines

More sophisticated women with a larger range of money tend to read beauty and glamour magazines so this would be a fitting way to promote my product to my selected target audience.

 

Social media

Social media has become a massive part of everybody's lives and is probably the biggest method used for advertising because social networks gather such a larger amount of user information, social media advertising is able to target an audience in a wider variety of ways than other online platforms.

 

Television commercial

A large audience watch TV and it reaches viewers when they’re the most attentive, it allows you to convey your message with sight, sound, and motion, which gives your product instant credibility.

 

Billboards

Billboards are a useful medium for drivers and especially passengers in cars. digital billboards are also popular these days, they can be more effective as the striking colours and motions on a big screen catch peoples attention.





Perfume print advert annotation

 

Perfume advert storyboard

 

Final perfume advert

 



Draft perfume advert

Comparison of Two Adverts Across Two Media Platforms

Script- opening scene for a film

Pathos, Ethos and Logos

Different Methods of Advertising

Alice in Wonderland Re-draft

John Lewis Christmas advert 2015

 

The man on the moon encourages shoppers to show love and support to the million older people who often go a lonely month without speaking to friends, neighbours or families in the UK over the holidays. Lily goes to great lengths to connect with the Man on the Moon, she spends much of her time staring through a telescope (which is available to buy at the department store). In the run up to Christmas, she spots an old man, wearing scruffy clothes and living alone in a little shed on the moon. She tries to contact the man, by waving, firing messages but un-succeeds.

Then on Christmas Day we see the man receive a parcel attached to some helium balloons that land  next to the rather lonely, man. It is a present from the girl: a telescope, which he then uses to spot her back on earth.
 

 

Brand values for John Lewis- quality

 

Camera shot types-

At the start of the advert there are close up's and extreme close up's shown when the little girl Lily is looking through her telescope, I think the close up's are very effective as it shows the audience straight away who the main character is, the close up's also reveal the emotion on her face that she is shocked that she can see somebody living on the moon, her emotion transmits to the audience making them concerned on how she is feeling and they want to know what's going to happen next. Telescopic shots are used every time Lily looks through the telescope to illustration exactly what she can see through her perspective this also makes the audience feel they are there with her and are involved. An establishing shot is presented when showing the moon, this is effective as it tells the audience the new setting and where the man is located, in this case this shot may also be called the master shot as the whole advert is associated with the man living on the moon. Meanwhile Lily is back down on earth playing outside on her scooter the camera follows along with her this is called a tracking shot. Later on in the advert a high angle is shown when Lily is looking at the moon this makes her appear to be smaller than what she is looking at this gives the illusion that there is so much more out there than what’s just around us.

 

 
Diegetic and non diegetic sound

The advert begins with  non diegetic sound, the backing song for the whole advert, this song is called Half a world away. This song is relevant to the advert as the man on the moon is quite literally 'Half a world away', the song is emotive and beautiful which captures the audiences imagination. When Lily is on her scooter the wheels against the pavement make a slight noise as well as when she is in the car and running up the stairs at home but is mostly drowned out by the music. On Christmas day the sounds heard are people chatting at the dinner table and opening presents.

    Mise-en-scene

Setting-  This is quite an ambitious advert as it is both partly set up on the moon and down on earth. Up on the moon is very deserted and quiet with nothing around apart from the old man himself and the little house he lives in, meanwhile down on earth the setting is in a busy town with thousands of excited people looking forward to Christmas. The majority of the advert is set the young girls family home where she spends most of her time looking through her telescope at the man on the moon.

Lighting- The advert starts off quite dark as the girl is looking through her telescope at night, the advert gradually gets lighter when the scene changes and becomes day. The lighting also changes when everyone is in the living room at Christmas, with Christmassy lights everywhere creating a warm and cosy feeling.

Costumes- The costumes worn are every normal everyday clothes making it easy for the audience to relate to the actors. These clothes perhaps are sold in John Lewis, however they don't directly say they are from their department store, they are trying more to sell you a life style with links back to brand values again.

Props-  The main prop through the advert is the telescope, the whole advert is based around this prop. another prop used would be the scooter that lily the girl plays on outside this relates to the audience because this is a normal activity children do most days, another prop is also the bow and arrow and the paper aeroplanes the girl tries to send to the moon. The bench the man sits on, on the moon is a prop. All the decorations at Christmas can also be classed as props for example the Christmas tree, presents and lights these props are effective because it sets a festive and exciting mood.