Pétal

This perfume has a delicate and soft scent with a waxy sensation evoking the feel of flower petals, with classic floral notes such as white flowers and pink roses mixed with more powdery notes such as iris, vanilla and a touch of citrus. Fabulously floral, unbelievably fresh, a triumphant scent that awakens the senses. The bottle for pétal is feminine and delightful, combining electric purple with bright pink, the lid
is a gorgeous flower perched on a
copper stem.

 

Order Arabella rose, pétal and receive up to 25% across all Arabella rose products.

 

£50.00- 50ml

£75.00- 75ml

£90.00- 100ml

 

The target audience is mainly aimed towards the demographics of the categories A-C1 as this product is quite expensive and people in categories C2-E may not be able to afford a fragrance expensive as this. When talking about the psychographics this product is more aimed towards aspirers and succeeders; Firstly the smell of the fragrance makes people feel more confident within their selves which can help and aspire them to achieve their full potential. Secondly succeeders as they are a slightly older generation and simply have enough money from their successful businesses to afford this fragrance.

 

I would choose to promote my product in the following ways:

 

Women's beauty and glamour magazines

More sophisticated women with a larger range of money tend to read beauty and glamour magazines so this would be a fitting way to promote my product to my selected target audience.

 

Social media

Social media has become a massive part of everybody's lives and is probably the biggest method used for advertising because social networks gather such a larger amount of user information, social media advertising is able to target an audience in a wider variety of ways than other online platforms.

 

Television commercial

A large audience watch TV and it reaches viewers when they’re the most attentive, it allows you to convey your message with sight, sound, and motion, which gives your product instant credibility.

 

Billboards

Billboards are a useful medium for drivers and especially passengers in cars. digital billboards are also popular these days, they can be more effective as the striking colours and motions on a big screen catch peoples attention.